Do you want to help engage the audience of Africa’s largest network of journalists, civic technologists and scientists through compelling storytelling?
Code for Africa (CfA) has an immediate vacancy for a full-time Social Media Manager based anywhere in Africa to join our Engagement team.
Candidates must have the ability to produce fresh, original content and a proven track record of promoting either a personal or professional brand. As the successful candidate, you will play an instrumental role in expanding our digital footprint through online content and amplifying the work of our experts and partners.
CfA’s Engagement team is responsible for managing CfA’s public audience by curating our platforms, communications, and brand. The team actively works to grow CfA’s reputation and amplify our thought leadership and accomplishments through compelling multimedia storytelling.
The successful candidate will work as part of a multinational and multilingual team using digital collaboration tools to create content for a global audience and international media partners. You will report directly to the Communications Strategist, and work closely with the Social Media Analyst, and Community Custodian.
Required: minimum requirements include:
- At least 3 years experience working in a similar role.
- Familiarity with various social media platforms, trends, and best practices.
- Proven ability to create compelling content that deeply connects with CfA’s core mission.
- Proficiency in using social media analytics tools to track performance and make data-driven decisions, such as Google Analytics and Hootsuite.
- Familiarity with scheduling, automation and analytics tools such as Meltwater for social media posting.
- An understanding of search engine optimisation (SEO) principles for social media.
- Data-driven mindset with the ability to analyse and interpret performance metrics, such as engagement rates, click-through rates, and conversion rates, to allow you to refine and optimise social media campaigns.
- Experience managing social media campaigns and projects.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to generate fresh and engaging content ideas.
- A portfolio showcasing successful social media campaigns or projects.
Preferred: candidates who are able to demonstrate the following will have an advantage:
- A bachelor’s degree in marketing, communications, or a related field.
- Familiarity with the non-profit sector and an understanding of donor requirements and reporting.
- Strong project management skills and the ability to meet deadlines.
- Working knowledge of at least one major regional African language, such as Amharic, Fulani, Kiswahili, or Yoruba.
- An understanding of generative AI and on its use in social media management
- Digital-first workplace skill-sets, including proficiency in collaborative work solutions such as Google Workspace (Google Docs, Slides, Sheets, etc.), Slack (or equivalents such as Teams, etc), and project management tools like Trello (or equivalents such as AirTable, etc).
Language and Location Requirements:
- Location: Applicants from across Africa will be considered
- Primary language: English
- Preferred languages, but not required: Amharic, Arabic, Hausa, French or Kiswahili
About the Role:
The successful candidate will join CfA’s Engagement team. The team is responsible for telling CfA’s story, keeping it accessible and engaging. We amplify the work of our experts and external project partners across Africa to drive a more open, connected, and technologically empowered continent.
You’ll lead the charge in expanding our presence and influence on social media platforms, including Twitter, Facebook, Threads, Bluesky, and Instagram. Additionally, you will manage growth strategies for PesaCheck’s WhatsApp newsletter and Tipline, which will require a creative approach to content and campaign coordination in collaboration with the Engagement team and the broader CfA team.
As the custodian of Engagement team’s data, you will handle data-driven reporting and analytics, ensuring data is collated and made accessible to the CfA team. Part of your role involves crafting comprehensive reports and presenting analytical insights to internal teams and external partners.
You will oversee and execute CfA’s paid social media promotions, recommending and managing budgets, formulating campaigns and handling all data generated, and identifying target audiences as needed.
You will also support the development of the Engagement Strategy and Playbook in support of greater communications literacy within CfA, and the team’s overarching communications goals.
Responsibilities: Your daily responsibilities will include:
- Developing and curating high-quality, engaging content for our social media platforms, including LinkedIn, X (Twitter), Facebook, Instagram, Threads and Bluesky
- Managing and scheduling content across various social media platforms (including writing, editing and planning).
- Staying abreast of the latest trends in social media and applying this knowledge to our strategy.
- Supporting the Communications Strategist in creating a comprehensive engagement strategy to increase visibility, engagement and amplification of CfA products.
- Analysing the performance metrics to evaluate the success of our social media efforts, providing regular reports and insights for strategy adjustment and improvement.
- Planning and executing paid social media advertising campaigns to promote products, events, or promotions.
- Creating and managing social media calendars and implementing changes accordingly.
What We Offer:
- A competitive salary, subject to experience, with opportunities for performance-based growth, both in terms of career path and public stature.
- Medical insurance cover, underwritten by a remote-first provider to ensure cover wherever you are.
- A dynamic workplace, with a transnational team, occasional international travel, and generous vacation benefits.
- Ongoing opportunities to learn new cutting-edge skills and techniques/technologies to future-proof yourself in a rapidly evolving industry.
- A chance to shine on a global stage, writing for international audiences and interacting with colleagues around the world.
How to apply:
Please fill in this form here by 12 April 2024.
About Us:
Code for Africa (CfA) is the continent’s largest network of indigenous African civic technology and investigative data journalism laboratories, with over 100 staff in 21 countries, who build digital democracy solutions that are intended to give citizens unfettered access to actionable information that empowers them to make informed decisions and that strengthen civic engagement for improved public governance and accountability.This includes building infrastructure such as the continent’s largest open data portal, open.AFRICA, and largest open source civic software portal, commons.AFRICA, as well as the largest repository of investigative document-based evidence, source.AFRICA, as well as incubating initiatives as diverse as the africanDRONE network that gives citizens their own ‘eyes in the sky’, the PesaCheck